Abercrombie & Fitch, Homeless [VIDEO]: LA Filmmaker Hands Out Mike Jeffries' Clothing Brand on Skid Row, #FitchTheHomeless

Los Angeles resident Greg Karber was disgusted by the news of Abercrombie & Fitch CEO Mike Jeffries announcing that his brand would not cater to "fat" and "uncool" women. Jeffries announced that his stores would not carry XL or larger sizes for women. So as Jeffries decided to rebrand his clothing line, filmmaker Greg Karber decided to also rebrand Abercrombie & Fitch. His plan, however, is to make the clothing line "the world's number one brand of homeless people."

In his video posted on YouTube and titled "Abercrombie & Fitch Gets a Brand Readjustment," Karber explains the current situation involving Jeffries' stance and how ridiculous it all is. To strike back at the CEO, Karber devised a plan: he would distribute Abercrombie & Fitch clothing to the homeless.

Of course, the recent Jeffries comments had to do with "fat women," but generally the CEO does not want "uncool" people to wear his clothes. Jeffries even admits that his brand is "absolutely" exclusionary.

An interesting and even more disturbing fact about this clothing line is that damaged clothing is not donated but instead burned. It seems like Jeffries has gone to pretty extreme lengths to keep the "coolness" of his brand alive. Unfortunately for him we all know that Abercrombie & Fitch is no longer cool, but that is beside the point.

Karber takes a comical approach in his video that documents his rebranding idea. He uses quotes from Jeffries and even pokes fun at the CEO's appearance (which is hard to pass up). The Los Angeles resident visted some Goodwill stores to stock up on Abercrombie & Fitch clothes, but had trouble finding them. After asking where the store's "douchebag section" was, he found what he was looking for.

He then traveled to Skid Row, a location infamously known for having on of the largest populations of homeless people in the United States. Karber then handed out the clothes and ended the video asking viewers to donate any Abercrombie & Fitch clothes to homeless shelters and the like.