Barilla Pasta Anti-Gay Controversy: CEO Guido Barilla Claims Group'll 'Never Do Ad with Gay Family, Go Eat Another Brand,' Celebrities React on Twitter

Guido Barilla, chairman and CEO of the popular pasta brand Barilla, made these controversial anti-gay remarks during an Italian show radio interview with "La Zanzara" -

"I would never do [a commercial] with a homosexual couple, not for lack of respect but because we don't agree with them. Ours is a classic family where the woman plays a fundamental role... Ours is a classic family where the woman plays a fundamental role... if [gays] don't like it then they will not eat it and they will eat another brand."

(Translation provided by Reuters).

Several people are now boycotting the brand, including a slew of well-known celebrities and chefs:

@chrissyteigen: "There are so many pasta jokes on my timeline and I'm dying/loving them but let us not love too much and remember to hate Barilla."

@jodipicoult: "Thinking of lasagne? Skip over Barilla pasta."

@ChopTedAllen: "Funny/weird, considering Barilla once hired me for a national PR gig - while Queer Eye was on the air..."

@ChefMark: "This is where #BarillaPasta belongs: in the garbage! I invite you to throw out your #Barilla. Guido..."

After his remarks went viral, Barilla later apologized in a public statement: "I only wanted to underline the central role of the woman in the family."

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