50 Cent inks sponsorship with NASCAR team along with SMS Audio

By Erika Benton-Martin erikabmartin@aol.com | Feb 05, 2014 08:44 PM EST

50 Cent has pretty much been off the radar for some time now but apparently he's still making boss moves. The hip-hop mogul and his SMS Audio brand are partnering with NASCAR team Swan Racing.

50's venture list is getting pretty lengthy including beverage deals, clothing apparel, boxing promotions, film production and acting.

The former G-Unit boss founded SMS Audio in August 2011. The brand manufactures headphones, related accessories and branded apparel.

Brandon Davis, owner of Swan Racing, seems excited about the deal. Here's what he had to say:

"I'm an entrepreneur, 50′s an entrepreneur. That piece is it, is the synergy that pulled it all together. You have two entrepreneur-minded people coming together. ... NASCAR's structure, it really allows for and opens the door for entrepreneurs to come in and use this platform for different kinds of marketing opportunities and this is one of them."

The deal is set to carry out for the next few years and Swan Racing hopes to make SMS Audio its primary sponsor someday. 50 has a pretty good track record when it comes to business deals.

We wonder what he has in store for his NASCAR partnership.

What do you think of 50 Cent's new partnership deal with Swan Racing and NASCAR? How well do you think he will do? Let us know your thoughts in the comment section below. 

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