Louis Vuitton Was Named "Most Engaged Fashion Brand" of October 2014
Louis Vuitton beat Lojas Renner as the most engaged fashion brand last month in Internet marketer Stylophane's monthly compilation of Facebook "post likes."
According to WWD, the French luxury brand registered 1.23 million "post likes" last month, slightly ahead of the Brazilian retailer's 1.193 million and Brazilian footwear brand Via Marte's 1.185 million. "Post likes" are the sum of "likes" bestowed on a brand's posts.
Other fashion and sports brands finishing in the top 20 included Alpinestars (1.1 million), Chanel (980,000), Adidas (723,000), Michael Kors (713,000), Dolce & Gabbana (569,000), Christian Louboutin (543,000) and Roberto Cavalli (486,000). Via Marte topped the September tabulations, followed by Louis Vuitton, Michael Kors and Lojas Renner.
Stylophane partner, Alex Mendoza, pointed out that simply posting frequently is hardly the path to high engagement. He noted that Louis Vuitton's pacesetting total came from just 21 posts during the month, while Lojas Renner's came from 180 and Via Marte's from 55.
"You don't want to post too much because, after a while, people stop paying attention and might even un-follow you," Mendoza said. "There are limits to how many times you want to hear even from a brand you love - between 20 and 40 seems about right."
Louis Vuitton held a dinner last night to celebrate their new Iconoclast Monogram collection. Iconoclasts and guests of the Celebrating Monogram Dinner were invited to be photographed live by Patrick Demarchelier in a dedicated portrait studio during the event. Iconoclasts and guests included: Nicole Kidman, Keith Urban, Frank Gehry, Karl Lagerfeld, Cindy Sherman, Christian Louboutin and Marc Newson among others. Check out some photos below:
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