Funny or Die ‘Dips’ April Fools’ Hoax [VIDEO] Features Will Ferrell, Jon Hamm, Conan O’Brien & More

Sure, this might have been an April Fools' hoax presented by the fine folks over at Funny or Die; but in truth... it's a rather great idea. Creator Adam McKay recently took to the below video which unveils a new format of video sharing, one even bigger than Vine, called Dips. Rather than being able to share six-second videos, McKay notes that 1.5 seconds is the perfect amount of time to spark creativity. And to prove that, Funny or Die decided to get an A-list roster of celebs to help them out. And so, on this April Fools' Day, the likes of Jon Hamm, Conan O'Brien, Will Ferrell, Tom Lennon, Vince Gilligan, and so many more, got together for the biggest prank ... ever?

McKay took to the Internet on the set of his newest film Lassie: Vengeance is Mine (which is also, sadly, untrue), to tell us that the Internet is "constantly evolving." The writer-director then noted that "we want to be part of the next generation of social media."

Enter Dips.

So, just what is Dips? "Dips will be an interactive video sharing platform that will be a second and a half. We found that a second and a half is the optimal amount of time for creativity, communication and sharing."

And after grabbing a loan for a miniscule $80,000,000, Dips was launched. Check out the promo video below:

Best part? Funny or Die actually created a site and a lengthy list of celeb Dip videos. Check them out here.

So, did Funny or Die just accidentally (?) create the next big app in video sharing? Amazingly enough, it is possible.

Oh, Internet, you're crazy...