Beyoncé is fierce as the face of H&M summer ad campaign. Queen B brought on the sexy donning hot pants and a cleavage-baring blouse Blue Ivy's mom is proving that motherhood will not slow her down.
Media outlets reported in January that Beyoncé would be the new face of H&M; one of her dancers, Kimberly Gipson, tweeted (then deleted) the following comment about the shoot: "First day of trial in the Bahamas! H&M all set ... go," according to The Telegraph.
The new summer 2013 H&M ad campaign was shot by was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin in Nassau, Bahamas. The television ad, directed by Jonas Åkerlund, was also shot there, and features a new song by Beyoncé, "Standing on the Sun," reported The Telegraph.
"I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind," Beyonce said in the announcement. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
From a record breaking Super Bowl 2013 Half Time Show, a new world tour, the Destiny's Child alleged reunion, a revealing HBO documentary to a sizzling summer ad campaign, 2013 is the year of the B.
Beyonce for H&M print and outdoor ads will read "Beyoncé as Mrs. Carter in H&M", in reference to the star's next world tour, "The Mrs. Carter Show World Tour." The tour kicks of April 15, in Belgrade, Serbia.
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