Drake 'Started From The Bottom' Lyrics Taco Bell New Hot Sauce Packet [PHOTOS]: How Influential Is Hip-Hop America? [VIDEO]

By Dominique Zonyee (d.scott@mstarsnews.com) | Jun 07, 2013 01:01 PM EDT

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If you didn't think hip-hop and rap culture once one of the most influential industries in America, then you had better reevaluate your thoughts. Hip-Hop and rap have been used in a series of commercials as marketing tools for "Free Credit Report," "McDonald's," "Burger King," and more. Now America's top Mexican fast food chain is featuring lyrics from Drake's "Started From The Bottom," on its hot sauce packets.

Drake Instagramed a photo of the "Fire Hot Sauce," with the words "Started from the bottom now we here," in bold letters on the package. The "No New Friends," singer added the caption: "Mama we made it," to the post.

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Taco Bell is known for their random yet, obvious marketing tactics on the packaging of its condiments. However, Taco Bell is not the first and only brand to catch the hip-hop bug. Jay-Z was featured in Hewlett-Packard ad in 2005, Diddy appears in more than two Macy's Christmas commericials, and Run DMC even changed the lyrics to "Peter Piper" to hawk Gap original fit jeans, according to MTV Rap-Fix.

Watch Drake's "Started From The Bottom" video:

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