Katy Perry 'Prism': 'Roar' Singer Teams Up With Pepsi To Debut Two Tracks From New Album August 24

Pepsi has taken a hands-on approach to debuting new pop music this year. We got our first taste of "Grown Woman" via Beyonce's "Mirrors" ad and now the soft drink giant has set it's sights on 'Roar' singer, Katy Perry. Fans can tweet to unlock clues about two new songs from Katy Perry's upcoming album Prism, "Dark Horse" and "Walking On Air." 

Via Billboard:

Starting today (Tuesday), fans who tweet #KATYNOW can unlock clues detailing two of the album's tracks, including song titles, lyrics and video messages from Katy herself with additional surprises. Once the clues have been unlocked, Pepsi and MTV will stream samples of the two new songs on Saturday, Aug. 24, at Pepsi.MTV.com, where fans can then vote on which one they want to be released early by tweeting custom hashtags for their favorite track. The winning song will be announced Sunday night (Aug. 25), when Perry performs "Roar" at the close of the VMAs from an undisclosed location in Brooklyn to complement this year's location at Barclays Center. The track will be released commercially Tuesday, Sept. 17. Additionally, Pepsi will give away downloads of "Roar" to any fan who registers for its Pepsi Experience Points rewards program.

It seems more and more pop artists are becoming a business, man in the vein of Jay Z. What do you think of Katy Perry's decision to team up with Pepsi for a new song release? Are you excited for Prism (which drops October 22)?

Sound off in the comments.