VH1 'You Oughta Know' Concert Featuring Lorde, Ed Sheeran, The Lumineers to Air in November on Music Channel, Online from NYC's Roseland Ballroom [VIDEOS]

By Carolyn Menyes (c.menyes@gmail.com) | Oct 04, 2013 10:20 AM EDT

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VH1 will celebrate the best of artists on the rise in November with a concert in New York City. On Nov. 11, Lorde, Ed Sheeran, The Lumineers and more will take over New York's Roseland Ballroom for VH1's "You Oughta Know" campaign, according to The Associated Press.

R&B soul singer Emeli Sande, indie rock sister trio Haim, singer/songwriter Matt Nathanson and genre bending duo Johnnyswim will also take the stage.

The concert will air online and on VH1 on Nov. 21.

Besides Haim and Lorde, other current You Oughta Know artists include Serena Ryder, Passenger and Gin Wigmore.

According to their website, VH1's You Oughta Know campaign helps music fans "find out everything you need to know to start appreciating the latest batch of singer/songwriters, rockers and divas right here."

The campaign has been successful in finding the next big thing in the past. Adele, Mumford & Sons, John Legend and Regina Spektor have all been featured on VH1 You Oughta Know.

Currently, Lorde is the biggest find from VH1. The 16-year-old New Zealand alternative artist has reached No. 1 on the Billboard Hot 100 with her single "Royals." Of course, The Lumineers and Sheeran have found large successes of their own, with successful tours (Sheeran opened for Taylor Swift) and Grammy nominations.

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