Comedy Central's Nathan Fielder revealed himself as the owner of Dumb Starbucks and plans to open another one in Brooklyn

By Nicole Oran | Feb 11, 2014 12:26 PM EST

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Dumb Starbucks has been a hot topic since the weekend when it showed up at Hillhurst Avenue location in Los Feliz, Calif. On Monday, we found out who was behind this humorous establishment. It's Comedy Central's Nathan Fielder.

Fielder is currently filming the second season of his show Nathan for You, which will feature some attempts toward businesses somewhat similar to what he's done with Dumb Starbucks. He encourages owners of different establishments to approach business with a sense of humor and unusual approaches. But Dumb Starbucks isn't technically a legitimate coffee shop.

"Although we are a fully functioning coffee shop, for legal reasons Dumb Starbucks needs to be categorized as a work of parody art," Fielder said in a Frequently Asked Questions page seen in the shop. "So, in the eyes of the law, our 'coffee shop' is actually an art gallery and the 'coffee' you're buying is actually the art. But that's for our lawyers to worry about. All you need to do is enjoy our delicious coffee!"

The Los Feliz store will only be open until Friday. Then, Fielder will head to Brooklyn for another installation.

"We'll see how it goes in Brooklyn," he said at the announcement on Monday. "This has been overwhelming."

As far as Starbucks' response to the whole thing, a representative Megan Adams told The Hollywood Reporter: "We are aware of the store -- it is not affiliated with Starbucks. We are evaluating next steps and, while we appreciate the humor, they cannot use our name, which is a protected trademark."

At the announcement, Fielder explained why he doesn't think they would have a case. "They're smart in not pursuing a case they know they can't win," he said. "If they keep the pressure up, they do risk losing me as a customer."

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