Arby's buys Pharrell's Grammys Hat for $44K

This was inevitable.

Desperate to recapture the post-Grammys cultural clout bump they received via a well-timed tweet (man, I hate 2014), Arby's recently purchased Pharrell's infamous hat for $44,100.

The Vivienne Westwood-designed hat lit up social media, with many folks remarking that the hat looked like the Arby's 10-gallon logo. Pharrell decided to auction off the hat to support his charity, From One Hand To Another.

Arby's announced that they purchased the hat on Twitter (where else?). 

.@Pharrell You're welcome. We're HAPPY to support a great cause & get our hat back. Good luck at the #Oscars tonight! pic.twitter.com/2oA7qDPX9z

— Arby's (@Arbys) March 3, 2014

Pharrell's new album G I R L is out now.