Lana Del Rey 'Ultraviolence' - Singer Releases 'Shades Of Cool' Music Video Same Day As New Album [WATCH]

Lana Del Rey has been a busy girl lately.

The indie-pop darling has been gearing up to release her new studio album, Ultraviolence for the last few weeks, and the day that fans have been waiting is finally here. We can speak for all the Lana fans out there when we say that we have been waiting for new music from Del Rey practically since her last EP, Paradise, was released.

Lana's new album can be purchased right this second on iTunes.

Coinciding with the release of the new work of art, is also the release of music video for single "Shades of Coast." This is the second single and video from the album following "West Coast."

The video features some of Lana's signature iconography including fireworks, American flags, and even a sugar daddy-esque character. During the almost six minute long video, we mostly catch glimpses of the songstress as a stunning neon hologram. There are however, quick scenes, such as her swimming in the pool and dancing around in her bedroom that viewers do get to see a live version of her, and we have to say she looks incredible.

The whole video has a 1950's vibe, and stays true to Lana's persona as well as her video anthology as a whole. While remaining true to herself, she also expanding upon her brand and shows different aspects to her personality.

The Ultraviolence singer just posted the video to her Facebook page less than 20 minutes ago and it has already garnered an astonishing 25,000 likes. Her album is also currently sitting at the top of the iTunes charts, after sitting in the top ten as a pre-order for the last few weeks.

What do you think of the new video and album? Let us know in the comments below.