Coca-Cola's 'Share A Coke With A Friend' Campaign Taking Over USA: See LeBron James, President Barack Obama, Beyonce & Taylor Swift Bottles

By Kenneth Brown | Jul 28, 2014 11:50 AM EDT

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As a youngster you're always taught the importance of sharing, and it seems one of the world's biggest brands, in Coca Cola, have found a genius marketing scheme. In over 50 countries, most popular in the European countries, Coke had launched bottles and cans that were name-branded, sending people in to a frenzy to get their hands on one with their names on. .

Recently Coke finally launched the campaign in the USA, and it's been a huge success so far. With celebrities like Taylor Swift known for their love of Diet Coke, we're wondering if we're likely to see limited edition ones featuring the names of people such as Swift, LeBron James, President Barack Obama and Beyonce. It's got your name on it, so you'd better find yours.

Names are on Diet Coke, Coke and regular Coke bottles and cans. The scheme has seen people posted thousands of pictures, offering Coca-Cola some free promotion. Also, people seemingly can't help but to buy a product with their loved ones name plastered on it. This idea is simple, yet it has been a massive one for their brand, and it's likely other companies will follow in their steps.

Coca-Cola's North American senior vice president Stuart Kronauge explained, saying "Summer is the perfect time to get together with others and share moments of happiness over an ice-cold Coke at barbecues, sporting events, family reunions, amusement park outings and other gatherings,"

Is this a stroke of genius from Coke, or have they got lucky with this idea?

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