Alexander Wang Unveils Sporty H&M Ad Campaign For His New Collection

Fashionistas, keep calm — the highly anticipated Alexander Wang for H&M collection is almost here!

Wang, also creative director for Balenciaga, created a sporty collection, which includes clothing for men and women, accessories and shoes. This collaboration marks the first time an American designer teamed up with H&M.

"I am honored to be a part of H&M's designer collaborations," Wang said. "The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle."

For the ad campaign, Wang recruited his "ultimate dream team," including models Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly; soccer player Andy Carroll; and kickboxer Rivaldino dos Santos. The ads were shot by photographer Mikael Jansson under Wang's direction.

Wang told Women's Wear Daily, "We wanted to take certain elements of each sport and portray the ultimate warrior, the girls had to feel big and heroic, and Mikael used sunlight glares to heighten that effect against a stark white backdrop."

Earlier this month, Rihanna became one of the first to sport Wang's H&M pieces. The gray leggings she wore — which went viral — are actually unisex, as we see Rivaldino also rocking them in the ads.

More print ads are set to appear in fashion magazines in the coming days, with the television campaign slated to begin airing Oct. 30, featuring Wang's ultimate dream team. The Alexander Wang for H&M collection will be available at H&M stores and online Nov. 6.