Look Inside Victoria Beckham's New London Store [PHOTOS + VIDEO]

The buzz has been gathering for months now and as we have previously reported Victoria Beckham's first London flagship store is now up and running. But what does the trendy store look like inside? What exactly is she selling? And what are consumers saying about it? We have the deets!

Located on one of the hippest streets in London, Dover Street it's almost necessary that the cities most famous celebrity nestle her shop where it rightfully belongs.

 "I love being across from one of my favorite shops in the city," Victoria Beckham tells Vogue magazine in a September.  

As one of the most photographed women in the world it makes sense that her store has no sprawling window displays while being matched with a modern sleek design, private yet vibrant at the same time.

"I'm not about making a big song and dance of things," she said. "You kind of have to come inside and experience it all for yourself,"

The Victoria Beckham shop on Dover Street enclaves: Victoria by Victoria Beckham, VB denim, eyewear, bags and VB world leather goods, sunglasses and more.

Her store even lacks cash registers because she believes they are "ugly" instead the store holds sleek iPad's where customers can swipe their credit card.

Many have said that the store resembles more of an art gallery rather then a clothing boutique, however that is the way Beckham wanted the design. "I wanted a space that was conceptual - but also warm and welcoming," she told Women's Wear Daily.

The designer of the store a Harvard professor, work includes the Museum of Contemporary Art in Cleveland, Ohio. It makes sense that the mega-star would hire him to design her storeroom floor.

"There are a lot of people - the general public - who've continued on this journey with me, and I want everybody to feel welcome, whether they're going to buy something, or whether they just want to come and check out the architecture," She told Women's Wear Daily. And I really wanted people to get a sense of me the minute they walked through the door."

The superstar get's great reviews from consumers on her clothing, on Shopbop, where some of her clothes are sold online, people are stating. "I'm a fan of VB clothes. I know it's always smaller. I wear jeans 24. I bout VB 25 and it is perfect," said BrittR. Another review from reviewer "cosmos" states, "Love these sunglasses. They are an oversized aviator so they are a bit exaggerated in the width. The blue mirror effect is a standout. Definitely worth the price."