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The retro-styled restaurant chain Johnny Rockets sure is capitalizing on the whole nostalgia idea with its brand new business venture, and we're definitely excited for it as well! According to new reports, the company is planning on opening around 200 drive-in movie theaters nationwide by the year 2018. If this doesn't get you excited, we don't know what will!
Check out more movie new here!
According to Business Insider, Rockets is teaming up with USA Drive-Ins to make this dream of the past come true. Apparently, Johnny Rockets is starting a "Route 66" initiative to make cars a part of their business model, too. Taking it a step further from just burgers and other foods, the company is ready to get into the movie business too!
This news was laid out in a press release from the company, which you can check out right here!
According to Johnny Rockets' Chief Development Officer, James Walker, "The drive-through is the cake, the drive-in [theater] is the icing."
He added: "Drive-ins aren't just about the movie, they're about the whole experience. You're able to interact with each other more than you would in an enclosed theater."
Slash Film points out: "Tickets are definitely priced to compete with traditional theaters. Adults will pay about $6 to $7 for admission, while children will get in for $3 each."
What do you think of this news? Are you excited to see more drive-in theaters coming to the nation? Perhaps the added bonus of the Johnny Rockets menu will help with your movie experience as well? Let us know what you think in the comments section below!
