The Internet is buzzing over a new procedure that can give you bigger breasts in a matter of minutes! The procedure comes with a price tag of $2,500 and is called "insta breast." It allows women to test out what it would feel and look like to have a bigger cup size for 24 hours. Currently, insta breast is only offered by a few doctors in the United States, including Dr. Norman Rowe who is working on expanding the temporary implants to last two-to-three weeks longer.
Rowe explains to ABC: "You can use 3-D imaging and put implants in bras, but it's another thing to see what the weight will actually feel like and what it will be like to live with the new breasts."
The procedure is done by injecting a saline solution into the chest, resulting in an instant lift. These 'vacation breasts' are ideal "for the women who don't have time for implants," can't commit to the full augmentation, or just want a boost for a special occasion.
"Twenty-four hours is great," said Dr. Norman Rowe, a board certified plastic surgeon who practices in Manhattan, "but it's still just 24 hours."
Two of his insta breast patients have come back for the 24-hour augmentation twice, he said, still unable to decide if surgery is right for them.
While Rowe won't disclose the chemical makeup of the solution that will allow the saline-plus-additive to not only last but to stay in the right place, he said it's something that's already widely used in the medical community for other purposes.
"With any procedure, it's important to weigh the benefits versus the risks versus the alternatives," said Dr. Jennifer Ashton, ABC News' senior medical contributor. "With this procedure, there is the risk of hitting a blood vessel with the injection (forming a hematoma) as well as a risk of infection, and the long-term risks, while they appear low, are unknown at this time. There are also cost issues."
The cost, Rowe said, will depend largely on how popular the procedure becomes. The more in demand it turns out to be, the lower the price. Rowe said he is in talks with the FDA on new technology, and anticipated the "vacation breasts" will be available in about two years. As with the insta breast, he anticipates there will be no recovery downtime.
The Manhattan-based doctor also notes that the procedure isn't just for women. If men are looking to beef up their pecs or calves, they too can find a temporary fix in insta breast.
"It [the solution] could be used for more than breasts," Rowe said. "Men might want to use it for pec[toral] or calf implants."
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