Skimpy David Beckham Underwear Ad, H&M, Guy Ritchie [VIDEO]: The Becks Shows Off Buff Bod in New Bodywear Advertisement

By Jon Niles | Feb 06, 2013 01:17 PM EST

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David Beckham can now be seen in a Guy Ritchie directed H&M advertisement showcasing his new bodywear while running around a Los Angeles neighborhood. The advertisement plays more along the lines of a short film and features a revealing look at the soccer (football) star. H&M released the commercial just days after Beckham's signing to new French team, Paris Saint-Germain.

Beckham is first seen in the advertisement wearing a robe and handing a lunch box into an SUV outside of his former L.A. house. The robe is then caught in the car door and torn off of the soccer star, leaving him standing in a snug tank top, even snugger boxer briefs, and slippers. After being locked out of his house by his bulldog, Coco, the Becks starts his pursuit of the car to get his robe back. He is almost immediately stripped of his tank top as he jumps through some hedges, revealing the athletes many tattoos and leaving him with just his underwear and slippers. The 37-year-old continues his quest through backyards, swimming pools, and even a game of soccer where he briefly shows that he has still got it. Eventually, David comes across some paparazzi and then a tour group, all armed with cameras ready to capture the star in his skimpy underwear. He then spots his car and robe travelling down the hill of L.A. and looks ready to continue his chase. The advertisement ends. It looks like the campaign could continue with other scantily clad Beckham spots.

Beckham launched a line of undergarments and loungewear in partnership with H&M a year ago. The campaign debuted at the 2012 Super Bowl with a commercial that featured the soccer star in underwear again. More advertisements popped up in the summer with each focusing on the product and different angles of Beckham's tattoos.

David Beckham is looking forward to a long relationship with H&M and his line of bodywear. He did, however, state that with these commercials and billboards showcasing his assets, he has yet to get used to seeing himself all over the place in his undies.

"No matter how many campaigns I do with H&M, I will never get used to seeing myself on billboards. It's always a surprise to me when I see them. I'm lucky to work with such great photographers and stylists, so the images are always the best they can be."

Though Beckham in his underwear is reason enough to watch the advertisement below, it was also directed by Guy Ritchie. So be sure to also appreciate the cinematography that is on display.

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