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Burberry's new flagship store in Beverly Hills may be a high-tech shopper's dream come true. According to Christopher Bailey, the brand's chief creative officer and chief executive officer, his investment in technology at the Rodeo Drive location represents his ambitions to create a more personalized shopping experience across the entire brand. For example, the British heritage brand plans to create digital profiles of shoppers that sales associates can access right there in store. Read More »
According to CNN, fashion and technology are coming together like never before. "Innovation is hugely important for brands to showcase," said Matthew Drinkwater, head of the fashion innovation agency at London College of Fashion. "There's recognition that the technology industry needs to engage with fashion lifestyle. All physical stores, not just premium brands, need to create a full experience for customers." Read More »
