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Karl Lagerfeld is sparking interest in his Choupette accessory collection through a social video featuring the feline. In a film, the cartoon Choupette changes from a sweet cat to a monstrous one. This whimsical film creates a fun campaign that parallels the nature of the collection that features monster Choupette on the items. Read More »
Department store chain Nordstrom is among the first luxury brands to create its own Reddit username and community. The social media platform creates a space for individuals to hold discussions and vote upon topics. According to "Luxury Daily," Nordstrom has created a Reddit to create consumer interaction beyond Facebook likes, tweets and Instagram photos, and the nature of Reddit will allow the brand to hold conversations with its consumers about directed topics. Read More »
French jeweler Cartier is the primary sponsor of CNN's new "Ones to Watch" feature series, which profiles up-and-coming artists. Cartier's integrated advertising campaign includes TV spots on CNN International, CNN U.S., CNN en Español and CNNArabic.com. Read More »
