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Wielden + Kennedy

GAP Extends Its 'Dress Normal' Holiday Campaign With Help From Sofia Coppola [VIDEOS]

By Elena Lopez | Nov 04, 2014 12:23 PM EST

This year's batch of Gap holiday ads start running on Nov. 3. Gap's new campaign, created by Wieden + Kennedy and directed by Sofia Coppola, does not feature your typical traditional holiday commercials. Instead of surprise gifts and choreographed snow-angel sessions, Gap will feature real things that real people do during the holidays, like "going to a bar, getting annoyed by relatives and enduring an off-putting performance by a kid they're apparently related to." Read More »

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