Google Bans Fake Websites; Admits Blocking Sites Is Not Easy

Google has announced that their advertising tool will close down all those websites which are promoting fake news on a network.

It is a known fact that the internet suffers with full of fake, unworthy websites and these (Anti-vaccination websites) sites make it to Google's front page and fact free "News". 

Google is going to block a website using their rank. In Reuters report, Google's statement pointed out that the rank will be given based on "misrepresent, misstate or conceal information about the publisher, the publisher's content or the primary purpose of the web property."

Currently, Google Search engine ranked websites based on a number of incoming links to a webpage as a proxy for quality, determine where it appears in search results, a page which has another site linked to it will rank higher. A site which has misinformation and enough people are linked to will rank higher.

After launching the new policy about the news content over the network, it will cut down the revenue stream of the site which spread the fake news on their platforms like Facebook and others. Fake news easily goes viral in very short time and this impact has been noticed during US Election 2016.

After US Election 2016, Google has announced to block those sites which are spreading the fake news over ad network. For blocking those sites, Google is going to use Knowledge-Base Trust (KBT) tech. This new policy will be effective to block those fake news site which is getting promoted in Google search result, you might have noticed in last week if anyone search in Google like "Final vote count on US Election 2016" would have seen link from a conspiracy block at the top of search result claiming that Donald Trump won the popular vote. This claims untrue and then Google has removed the new from their top search result.

On the other hand, Google admits that blocking fake websites is a hard thing to do especially if a site is a combination of fake and real news. 

"It requires specialized knowledge and having humans (do it) doesn't scale," Google said.