YouTube Will Only Pay Channels That Reach 10,000 Views To Protect Advertisers & Legit Uploads

By Tania Gutierrez | Apr 07, 2017 10:12 AM EDT
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YouTube gave everyone a free platform to upload their videos and even make money from them. Within five years, YouTube has turned into the biggest video platform because of this program partnership. Unfortunately, this led to some problems that were caused by the creators themselves. This came primarily from people uploading content that is not of their own and owned by record labels or movie studios. Sometimes, they also use the original content of other popular YouTube creators.

YouTube has also received recent backlash over ads appearing on channels that are extremist and homophobic in nature. Last month, the video streaming giant announced that it will soon be implementing changes to its advertising systems. These will give the advertised brands more control over where their ads appear.

Now, YouTube has found a way to stop these practices and protect its creators who are playing by the rules at the same time. Starting April 6, creators won’t be able to make money on their uploads until they hit 10,000 lifetime views on their channels reports The Economic Times. The threshold was pegged at that level because YouTube feels it is not so high as to discourage new creators from signing up.

YouTube also hopes that the new rules will help it keep scam artists from uploading videos away from the brands that pay the service for their ads according to Fortune. The new threshold will give the platform enough time and information to determine the validity of a channel. The new rule will also allow checking if a channel is following YouTube community guidelines and advertiser policies.

When a creator hits the 10,000 lifetime views on his channel, YouTube will review the channel’s activity against their policies. This review process is a new addition being implemented by the service in their YouTube Partner Program. If the channel meets all the requirements, it will be entered into the YPP. Ads will then be served against the channel’s content.

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