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The mystery behind the "Leave the World Behind" project that the former Swedish House Mafia members (Sebastian Ingrosso, Axwell, & Steve Angello) have been working on with Swedish singer Lune and teasing fans with for the past week, has finally been revealed!
No, "Leave the World Behind" is not a documentary or another reunion tour from the Swedish DJ trio, but a unique music video featuring a brand new version of their 2009 collaborative EDM hit with Laidback Luke & Deborah Cox. In addition to featuring Lune in the updated version, Volvo Cars will also have a starring role in the music video, as the automobile company uses "Leave the World Behind" as the theme for their upcoming advertising campaign for the new Volvo XC60, reports 3DCarShows.com.
The video world premiere drops tonight at 8.30 pm on leavetheworldbehind.com and volvocars.com.
Swedish House Mafia members posted a link on Twitter to the very mysterious project, "Leave The World Behind," notes Musikbeats, and the rather vague website includes a slide that reads, "Leave The World Behind by Lune", an eleven second YouTube video starring Axwell, images of Sebastian Ingrosso and Steve Angello (like the one seen below), a short biography of Lune, and a link to an official Tumblr page. On Tumblr, the header reads: "TV4 Sweden Premiere 17th May."
Not many would have guessed that the "Leave the World Behind" project actually focused on Volvo Cars.
"We found a great connection in our joint Scandinavian roots and have built the project around this," said Per Carleö, Marketing Manager at Volvo Cars.
"All Volvo's XC cars are designed around people's wish to get out there and to leave your everyday life behind for a while. So we were thinking of people who really wanted to leave the world behind for a while and came to think of the members of Swedish House Mafia," says Per Carleö, Marketing Manager at Volvo Cars.
Since going their separate ways after concluding with their extremely successful "One Last Tour" and giving their final performance at Ultra Music Festival back in March, the former members of Swedish House Mafia have finally been focusing on their "born-again" solo careers and are officially leaving SHM behind. This is signified by the new Volvo advertisement and forthcoming music video.
"These guys have had an extremely full calendar, basically living their very busy days on planes and hotels. They have now decided to take the next step in their lives and leave that life behind, and it just felt like a very natural connection between our thinking and their plans. And the fact that their first world hit together has the title 'Leave the world behind' was just too good to be true," says Per Carleö.
As noted on Lune's Facebook page, "Leave The World Behind" is Lune's "haunting reinterpretation of Swedish House Mafia's 2009 hit. Delivering the sound from the Balearic Isles to the Norwegian fjords is a feat Lune achieves perfectly."
"Lune is not a regular house act but when I heard it I immediately knew that it was a project that I wanted to get involved in" says Sebastian Ingrosso (Swedish House Mafia), "It's a project that one shouldn't try to influence too much - it really has it's own unique qualities that shouldn't be tampered with", he continues.
The members of the DJ trio Swedish House Mafia, Sebastian Ingrosso, Steve Angello and Axwell, are now taking on new projects in their successful careers. But as a last collaborative project they created a brand new version of "Leave the World Behind, featuring Lune. A unique music video was filmed on their home ground in Scandinavia, reports 3DCarShows.com.
Make sure to tune in tonight for the world premiere of "Leave the World Behind" and get ready for the relaunch of the hit song that made us fall in love with SHM years ago.
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