Watch Jaguar's first ever Super Bowl commercial featuring Marvel villains Loki, Mandarin and Sinestro actors Tom Hiddleston, Sir Ben Kingsley & Mark Strong

For the first time ever, Jaguar has produced a Super Bowl commercial to launch a new campaign that will run into July of 2014. Entitled "British Villains" and capitalizing on the slogan "It's good to be bad," the luxury car company hired actors known for their respective roles as Marvel villains. Teaming up with Oscar-winning director Tom Hooper, actors Tom Hiddleston, Sir Ben Kingsley and Mark Strong embrace their villainous roles of Loki, Mandarin, and Sinestro in the first commercial: "Rendezvous."

Check out this commercial about a week in advance right here:

"With the three renowned actors, Sir Ben, Tom and Mark, who have all played memorable film rogues, we have brought together the best of British film to star in a major motion picture caliber campaign that addresses the simple cultural observation that Brits often play the best villains in film," Jaguar North America brand vice president Jeff Curry said with the launch of this new campaign. According to Curry, Jaguar is excited to use this campaign "present itself on the Super Bowl stage as a challenger to the usual luxury car suspects, with a unique cinematic expression of our modern British style."

"Jaguar is truly a beloved British brand and it's exciting to help them make some noise as they debut in a beloved American event, the Super Bowl," Kingsley said in a statement accompanying the official launch of this new campaign. "As for being known for playing the roles of renowned villains, I'll have to ponder that one -- I think I'm flattered?!"