Alexander Wang x H&M Website Crashes: Shoppers Are Buying $5k Worth Merch At A Time!

The Alexander Wang for H&M collection became available today in stores and online (in case waiting in line outside and elbowing fellow shoppers isn't your thing). Those who opted to shop online, however, came across a huge problem this morning. The collection wasn't even set to go live on the site until 10 a.m. EST, but just 10 minutes before, the site crashed.

Visitors to HM.com were welcomed with a message informing them that there were too many people on the site. Apparently, the retailer didn't learn from previous experience, like the time Versace for H&M crashed the site. For shoppers who prefer going to a physical store, here's what to expect:

• All H&M retail stores open at 8 a.m.
• The first 420 shoppers in line will be given a colored bracelet - 14 colors with one for each group of 30. Each group will have 15 minutes to shop the collection. After the last group, whatever is left will be available to everyone.
• Purchases both online and in stores are limited to two per style per customer.
• The full collection will be available in stores, on hm.com and on alexanderwang.com.
• There is a 30-day return policy. But, you can only return your item for cash within seven days. After that, you can only get store credit.

Fashionista reports, a cashier at one SoHo location said that despite limits on how many of each product could be bought, people were buying tons of items - as much as five thousand dollars' worth at a time. Still, employees at multiple downtown stores said that the crowds hadn't been too crazy, despite reports that people had been lining up at certain locations since 7 p.m. Wednesday.

Happy shopping!

Check out the video below posted by Wang via Instagram in honor of the launch today!

 Suit up: the #ALEXANDERWANGxHM collection launches today. Shop the collaboration on AlexanderWang.com, beginning at 10AM EST. Find the full collection in select H&M locations.

A video posted by ALEXANDER WANG (@alexanderwangny) on Nov 11, 2014 at 4:50am PST

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