Jeremy Scott's First Moschino Fragrance Comes Inside An Adorable Teddy Bear!

Jeremy Scott is continuing to make his mark at Moschino as creative director. His over-the-top, pop-culture-infused, ready-to-wear collections have already caused quite the stir, with his McDonald's-inspired runway collection and most recently his dreamy Barbie-inspired collection.

Scott's clothes are instantly recognizable, and the direction in which he has taken the house since being appointed creative director in 2013 has become a go-to conversation topic for everyone in the industry.

According to Fashionista, Scott has given us something new to talk about with the unveiling of his first fragrance for the Italian fashion house. Moschino Toy is a unisex scent that comes in an adorable bottle that literally looks like a teddy bear, though a disclaimer on the bear's T-shirt reads, "This is not a Moschino toy." The fragrance retails for $110. In true Scott fashion, unscrew the head and you'll find a spray nozzle. How creative!

The accompanying ad campaign is just as creative, starring Isabeli Fontana wearing a whole bunch of the bottles strung together around her shoulders and shot by Steven Meisel against a pale pink backdrop. Check out the photo below!

 Moschino TOY fragrance available now on Moschino.com #moschinoToy @itsjeremyscott #jeremyscott #moschino @isabelifontana_official @carlynecerfdedudzeele photo by #stevenmeisel #cerfstyle #isabelifontana

A photo posted by Moschino (@moschino) on Nov 11, 2014 at 6:07am PST

There's no denying that Scott has created a clearly defined and instantly familiar brand image for Moschino. Whether you love or hate his designs, one thing is for certain: You'll always want to see what he comes up with next! Regardless of what his new fragrance smells like, this perfume is hands-down the perfect holiday gift for the Moschino fan in your life.

Check out more MStars fashion/beauty news below:

Jeremy Scott's Collaboration With Adidas Originals Is Available Now

Jeremy Scott's Collaboration With Adidas Channels '50 Shades Of Grey' Vibe

Paris Hilton Shows The World She Is A Human Barbie Doll In Head-To-Toe Moschino [INSTAGRAM PHOTO]