Tom Ford Launches Beauty Line Lips & Boys: Fashion Designer Says He Will Make It A $3 Billion Business [WATCH SEXY TEASER] : MStarsNews

Tom Ford's latest beauty venture, Lips & Boys, consists of 50 miniature — or as Ford calls them, "clutch-sized" — lipsticks in his Estée Lauder-licensed beauty line. According to WWD, each of the 50 shades — named for a man past or present in Ford's life — will also be available for sale separately, beginning Nov. 28 at 12:01 a.m. on tomford.com for one day. On Dec. 26, it will reappear in-store in 200 of the brand's 400 global doors, and in 100 doors in North America.

Ford says he's determined to build his beauty brand into an economic powerhouse rivaling that of corporate siblings Clinique, MAC Cosmetics and Estée Lauder.

"If I don't believe I have something to say, and if I don't believe that I can compete, I don't do it," Ford said emphatically during an exclusive interview with WWD. "I've never understood people who wanted to do something and said, 'Oh, I'm going to do this, but I'm just going to be the second-best.' I believe that I have a point of view in beauty, and I believe we have enormous potential."

How much potential? The ambitious designer explains further:

"I'd like to take it to a $3 billion business, and I'm not kidding at all," Ford said.

The brand's volume is currently estimated at $370 million, according to industry sources.

"I'm as serious about the beauty side of my business as I am about women's wear and men's wear and every product I do. I think MAC is a $3-billion brand, and I want to take [my brand] there. We want to be one of the top five luxury brands in the world. And I think you get there by doing innovative, original things. Launching 50 shades of lipstick at once is already innovative, as is naming them after boys and making them miniature. People carry teeny-tiny little bags today, and are trying to fit their iPhone, money and a key. I think the idea of a small bag is modern, and you need to be able to fit a lipstick into that small space. It seems that there's a trend these days to miniaturize things," he said.

Aside from fashion, beauty has long been a topic of interest for Ford.

"Back when I was working on shows, going back to the early Gucci days, I'd spend days on [the runway beauty] looks because that's your character for the season," he said. "The hair and makeup and perhaps your shoes really give you your character."

It has been nearly 10 years since Ford said he was heading into the beauty business under his own name. In April 2004, he left the Gucci Group after a decade as creative director. In March 2005, he opened his film production company, Fade to Black, and in April 2005 he and Domenico De Sole revealed that they had formed their own self-financed company and had signed licensing deals with the Estée Lauder Cos. Inc. for beauty and with Marcolin for eyewear. Ford is now doing everything from women's and men's ready-to-wear to handbags, shoes and jewelry.

Thirty-six offerings are new shades, 10 are from Velvet Suede, Ford's current seasonal color story, and four are from previous seasons. Ford predicted bestsellers will include Tomas, a coral hue; Matthew, a coral pink; Flynn, a light pink; Giacomo, a deep rose; and Patrick, a muted coral pink. Each clutch-size lipstick will retail for $32. The lipsticks can also be packaged in sets of any three hues in the collection.

Ford noted that he tries every shade on himself before giving his final approval.

"I don't necessarily try them all on my lips, but if we are launching a new formula, I always try it on my lips," he said. "You need to see how it feels, if your lips stick together, if it feels waxy or great, how your lips feel when you take it off."

Why men's names for women's lipsticks? Basically, it's not the usual order of things, and that appealed to the trailblazer in Ford.

"I've always loved that masculine-feminine thing," the designer said, noting that most of his fragrances are unisex. "Obviously I'm not expecting a lot of men to wear the lipsticks, but I liked the concept. I love seeing a woman in a man's suit. Why not have a lipstick named after a man? I could be perverse — and if I were still drinking a lot I'd be perverse, but I'm now a little more tame — but I'm not going to go there."

Check out the sexy teaser for Tom Ford's Lips & Boys below:

Jarrod Scott for Tom Ford Lips & Boys Teaser Campaign 2014 #jarrodscott #tomford #campaign #lipsboys #teaser #video #handsome #alluring #beautycampaign #model #whynot #whynotmodels @jarrodscott

A video posted by Why Not Models (@whynotmodels) on Nov 11, 2014 at 7:25am PST