Barneys New York, the luxury specialty retailer, announced recently the 2014 Holiday campaign: BAZ DAZZLED Holiday; a collaboration with world renowned writer/director/producer Baz Luhrmann and his wife, costume designer and collaborator Catherine Martin. Each year, Barneys taps someone famous to collaborate on a campaign and limited edition collection for the holidays. The Baz Dazzled Holiday collection, which follows collaborations with Lady Gaga, Disney and Jay Z, hit select Barneys locations and Barneys.com on Thursday Nov. 13.
At last week's unveiling of Barney's BAZ DAZZLED holiday windows, Madison Avenue transformed into an otherworldly sensory experience, a stunning wonderland of woodland creatures, ice dancers, naughty elves, larger-than-life sets, and beats from our melodic obsession of the moment, Pentatonix. For Luhrmann, Martin, and Barneys' own Dennis Freedman the motivation was always to delight, inspire, and surprise.
"You want people to see things in a way they've never seen them before," said Freedman. Mission accomplished.
Until the new year, the fantastical displays will feature both live performances and mechanical masterworks, in the form of hypnotizing spiral snowflakes by artist Anthony Howe and Chris Cole's larger-than-life gilded owl flapping its wings. While the above video about the making of the windows and montages below certainly give a snapshot into the groundbreaking vision and the intricacies of the scenes' creation, making a trip to 61st and Madison to see them for yourself is a necessity this holiday season.
Supermodel, Gisele Bündchen, sat down with Baz Luhrmann to chat about his "Baz Dazzled" window displays for Barneys. Check out the interview here: