Starbucks Unveils 'Birthday Cake Frappuccino' to Commemorate Drink's 20th Anniversary [VIDEO]

By Joseph Randazzo ( | Mar 26, 2015 01:22 PM EDT
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In honor of the Frappuccino's birthday, Starbucks unveiled the Birthday Cake Frappucino. You can pick up the new blend in the United States and Canada between March 26 and 30 to commemorate the drink's 20th birthday. The coffee chain's ingredients are a heart-attack-inducing combination of vanilla bean and hazelnut blend with a raspberry-infused whipped cream to top it off.

The creation of the Frappuccino was nearly two years in the making. Starbucks began concocting the idea back in the summer of 1993 when the coffee chain made its way to Los Angeles. That summer, employees tired of the heat wanted a cooler alternative to coffee and noticed other coffee houses had some neat iced coffee ideas.

Dina Campion, a 20-year partner with the company, talked about that summer with the Starbucks website.

"We noticed there were some smaller coffee shops that did some sort of blended coffee beverage," Campion said. "A couple of store managers and I felt there was a huge opportunity for Starbucks."

SO-DEL-ICI-OUS. #Tiramisu @Frappuccino. #Regram

A photo posted by Starbucks Coffee ☕ (@starbucks) on Mar 11, 2015 at 9:36am PDT

It wasn't until 1995 when Starbucks acquired the Coffee Connection in Boston did the company give birth to the Frappuccino. The newly acquired business had a slushy coffee drink Starbucks tinkered with, and the end result was the caffeine cash cow we know today.

Dan Moore, a former Starbucks manager, said the Frappuccino ignited business that first week.

"The first week of launch we were tracking sales, and it was something like 200,000 drinks the first week -- when we were hoping for 100,000," Moore said. "The next week it was 400,000 and the next it was 800,000. We had figured it would do well in southern California -- but it sold just as well in Chicago, Vancouver, B.C., and Boston. It was huge."

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