Nike Japan recently released a video where celebrity athletes such as Carmelo Anthony, Chris Paul and CC Sabathia explain why they love wearing Michael Jordan's Nike Air Jordans so much.
The video begins with actor/comedian Affion Crockett saying, "It's more than just his last name, it's the philosophy of overcoming, to me. It's not just about winning, it's about overcoming."
New York Knicks power forward, Carmelo Anthony comes next: "It's about a brand, it's about a family. It's about authenticity, you know, it's about a commitment."
Jordan enthusiast, Kevin Headley, claims Air Jordans mean, "It's not just Michael; Michael's just a human being. Jordan's bigger than that. Jordan's a legend."
Actor Marlon Wayans says, "So for me it's about the dedication, the effort, so when you get that chance to make that one shot at the end of the game you know he practice 13,000 times."
Justin Maller, an art director and illustrator, says, "Jordan is the pinnacle of what a person can accomplish."
New York Yankees pitcher CC Sabathia says, "You know, just taking different things in his life, in his career, and kinda applying it to you, to find greatness."
Los Angeles Clippers point guard Chris Paul says, "But you have to make your own way, and I think that's what all of us, that's part of the brand, try to do."
Although the video doesn't show Michael Jordan himself, it does include his brother, James Jordan.
As reported by Complex Magazine, everyone in the video basically explains what Air Jordans represent to them, which essentially comes around to the word "greatness." Michael Jordan will always be the epitome of "greatness" in basketball, in the NBA. Even players in the league now, who have outdone some of Jordan's records, are still compared to the jumpman.
So, Michael Jordan, the power forward of the Chicago Bulls, will be the definition "greatness," while his brand sneakers represent the greatness you can achieve; the tangible greatness of Jordan.
Now, the video may be a bit biased, as everyone featured in the video is either an Air Jordans Collaborator, according to Sole Collector, or a Michael Jordan fan, the video speaks the truth.
You can watch the full video below: