Chicago Bulls Injury Prone Star Derrick Rose's Ironic New Adidas Sneaker Slogan: 'Never Break'

Chicago Bulls' Derrick Rose is an extremely injury prone point guard. Rose also has a sneaker deal with Adidas, with the newest addition of his signature sneaker collection, D Rose 6 on its way. His slogan for his new Adidas sneaker is "Never Break," which is awfully problematic and ironic for the unlucky, injury ridden player.

Rose has barely played a season since his first injury back in April of 2012. In fact, he suffered plenty of injuries during that season prior to his ACL tear (back spasms, strained groin, sprained ankle, sore foot, sprained toe). This all seemed to be the seed of his injuries thereafter, including the tearing of his right meniscus (which happened twice) and other minor injuries, followed by his orbital fracture at the start of preseason this year. According to Fox Sports, the star point guard has missed a total of 237 games during his career due to 18 different injuries.

In an attempt to promote Derrick Rose's latest sneakers, D Rose 6, Adidas announced the slogan for his campaign on Wednesday. Given Derrick's history with breaking muscles, bones and other body parts, for the company to use "Never Break" as his slogan is hilarious and awfully ironic.

According to Bleacher Report, Adidas took the idea from Nike's "Rise" campaign, as they attempt to shed a positive light on D Rose's injuries (considering the fact that he's been injured 18 times and never actually completely "broke" from his injures).

However, this just makes one wonder whether Adidas is aware of their endorser's presence on the NBA court, especially considering Derrick Rose hasn't played a full NBA season since 2010-2011, and has only started 100 of 246 potential games during the past three years. Granted, this slogan was obviously geared towards his resilience despite his consistent injuries and not his absence due to his injuries, but the timing of the slogan isn't the best, as internet trolls are bound to happen.

The trolling actually already began with Darren Rovell tweeting a photo of Derrick Rose's campaign slogan on Twitter:

Slogan Adidas is using on its Derrick Rose campaign this year pic.twitter.com/MoLLNy5Lzy

— Darren Rovell (@darrenrovell) October 21, 2015

You can check out other hilarious tweets regarding the Adidas' new slogan for Rose's campaign on Chicago Sun Times.