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Victoria’s Secret Angel Candice Swanepoel models for the Max Factor Spring 2016 cosmetics campaign! Read More »
Younique is the first direct sales company to market and sell almost exclusively through the use of social media. Their pioneered Younique Virtual Parties bridge the huge world of social media and the traditional home party business model. A Younique Virtual Party has no limits to your reach of who you can invite. This makes it so the traditional home party is not even necessary unless you choose to do it. Younique provides innovative and interactive tools and invites you to tap into your own resources and connections that you already have. Hosting a Younique Party is as easy as sharing a link! Read More »
Giambattista Valli just announced his collaboration with MAC Cosmetics. In honor of the French fashion house's 10th anniversary, Valli is bringing his love for all things floral to lipstick in the form of five garden shades that have names like mandarin and peony. Each one has a matte finish and a colorful version of MAC's traditional black bullet tube. The collection will be available summer 2015. Read More »
Want to be the next Rihanna, Nicki Minaj or Miley Cyrus? MAC's looking for six new faces, and it's relying on the Internet to find them! In a new initiative called MACnificent Me, potential campaign stars are asked to submit a few things to MAC's website, including your "Mantra" of 140 characters or less. Contestants are then asked to post their mantra all over social media: Twitter, Instagram, Pinterest, etc. Getting lots of shares or likes won't help get you into the top six, MAC says, but "it will definitely help you grab our attention — which is never a bad thing when it comes time to make our final decisions." The six winners will be shot by a "prestigious fashion photographer" to appear in the fall 2015 ad campaign. How exciting! Check out a promo video clip for the campaign below: Read More »
Lupita Nyong'o covers Glamour Magazine's December issue and is named "Woman of the Year." In the past year, the 31-year-old star's life has unfolded like a fairy tale. In a series of breathtaking events, Nyong'o won an Academy Award for her first role in a major film, 12 Years a Slave; was named a new face of Lancôme; scored the cover of People's Most Beautiful issue; and landed key roles in two upcoming films, The Jungle Book and Star Wars: Episode VII. In an interview with Glamour, Lupita talks fame, role models, Oprah and Whoopi Goldberg and "the Lupita effect." Read More »
Estee Lauder reported flat revenue for the first quarter of 2015, which ended September 30, with net sales coming in at $2.63 billion relative to last year's $2.68 billion. Foreseeing a number of challenges in the coming months, the company also cut its guidance for the full fiscal year. At this point, Estee Lauder expects net sales to grow 2 to 3 percent in 2015, versus its original forecast of 3 to 4 percent. Read More »
Dolce & Gabbana recently launched their first skin care line entitled, Aurealux. The collection was created to enhance a woman's natural beauty. Aurealux translates to "gold" and "light" and is designed to reflect the natural aura of women. Read More »
Gucci has recently launched its much-anticipated first cosmetics line, just in time for the holiday season, which definitely requires a smoky eye and red statement lip. Gucci's creative director Frida Giannini joined forces with makeup-artist Pat McGrath to create one of the most luxuriously glamorous cosmetic collections ever. Read More »
Supermodel Tyra Banks' latest venture is a cosmetics experience called Tyra Beauty, which came about after years of learning the tricks of the trade from some of the world's most renowned makeup artists. According to Vibe Vixen, the supermodel turned mogul felt the need to share her beauty secrets with women around the world who don't necessarily wake up with high cheekbones or voluminous lashes. Banks sat with Glamour Magazine and gave them the total inside scoop on how she does her makeup in five minutes. Read More »
Leading up to the much-anticipated Valentine's Eve premiere of the "Fifty Shades of Grey" movie, Makeup Forever will launch a capsule collection inspired by E.L. James's erotic novel. Read More »
L'Oreal USA has signed an agreement to acquire Carol's Daughter, a beauty brand known for its natural hair care products. In a statement released on October 20, L'Oreal USA President and CEO Frederic Roze said the acquisition was part of an effort to "build a new dedicated multi-cultural beauty division." Read More »
Gucci's creative director Frida Giannini joined forces with makeup-artist Pat McGrath to create one of the most luxuriously glamorous cosmetic collections ever. Read More »
Stila Cosmetics is described on its site as "the carefree, whimsical cosmetics brand that is as fun as fantasy, as individual as a signature and as inspiring as a dream." It encourages us to create a new story, put our best face forward and celebrate our individual style. Its fall 2014 trend is entitled "Mod Maven," which features a bold, berry pout and flawless skin. Read More »
