MAC Replaces Rihanna, Miley Cyrus, Nicki Minaj With Social Media Star For New Campaign [VIDEO]

Want to be the next Rihanna, Nicki Minaj or Miley Cyrus? MAC's looking for six new faces, and it's relying on the Internet to find them!

In a new initiative called MACnificent Me, potential campaign stars are asked to submit a few things to MAC's website, including your "Mantra" of 140 characters or less. Contestants are then asked to post their mantra all over social media: Twitter, Instagram, Pinterest, etc. Getting lots of shares or likes won't help get you into the top six, MAC says, but "it will definitely help you grab our attention — which is never a bad thing when it comes time to make our final decisions."

The six winners will be shot by a "prestigious fashion photographer" to appear in the fall 2015 ad campaign. How exciting! Check out a promo video clip for the campaign below:

 What makes you M•A•Cnificent? Between November 17th and December 12th, we’re holding a contest to find out who is most M•A•Cnificent of all, inside and out. Six winners will be flown to New York City where a prestigious fashion photographer will shoot them for the M•A•C Fall 2015 colour collection campaign. Our criteria? Style, heart and soul. So, make your case and show your face at https://macnificentme.com. #MACnificentMe

A video posted by M∙A∙C Cosmetics (@maccosmetics) on Nov 11, 2014 at 7:25am PST

According to Fashionista, plenty of brands, like Marc by Marc Jacobs and DKNY, have launched similar campaigns recently. But MAC was actually a pioneer of the online open call trend. In 2011, it used a similar method with MAC Me Over, only it didn't have the social media component of MACnificent Me.

You have between now and Dec. 12 to enter. Good luck!

Check out more MStars News below:

Miley Cyrus Named MAC Viva Glam Spokesperson [PHOTO]

MAC Collaborates With Nasty Gal On New Collection!

Rihanna's New MAC Viva Glam Lipstick & Lipglass Available Now; Nicki Minaj Channels Inner Masculine Side In Menswear Shoot