MAC Replaces Rihanna, Miley Cyrus, Nicki Minaj For New Campaign [VIDEO]

Want to be the next Rihanna, Nicki Minaj or Miley Cyrus? MAC's looking for six new faces, and it's relying on the Internet to find them! In a new initiative called MACnificent Me, potential campaign stars are asked to submit a few things to MAC's website, including your "Mantra" of 140 characters or less. Contestants are then asked to post their mantra all over social media: Twitter, Instagram, Pinterest, etc. Getting lots of shares or likes won't help get you into the top six, MAC says, but "it will definitely help you grab our attention — which is never a bad thing when it comes time to make our final decisions." The six winners will be shot by a "prestigious fashion photographer" to appear in the fall 2015 ad campaign. How exciting! Check out a promo video clip for the campaign below: Read More »