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InstaKors

Michael Kors Follows Marc Jacobs, Makes Its Instagram Shoppable

By Elena Lopez | Nov 19, 2014 09:32 AM EST

Michael Kors has just launched #InstaKors, a program which allows users to register their email addresses and Instagram usernames at the special landing page. Michael Kors then shoots a linked email when the customer likes a shoppable photo on Instagram. Thousands of brands, bloggers and retailers post products to Instagram every day, but due to the social media site's "no-links handicap," they can't link out to those products for followers to buy. "MStars News" recently reported that Marc Jacobs Beauty debuted a solution to this frustrating problem by creating a Shop via @MarcBeauty Instagram website. Nordstrom has also developed programs that make its images on Instagram shoppable. Read More »

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