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Interactive Music Video

Arcade Fire 'Reflektor' Interactive Music Video for New Single Released, Allows Fans to Bend Light: James Murphy-Produced Track From Band's Upcoming Fourth Studio Album

By Carolyn Menyes | Sep 09, 2013 02:27 PM EDT

As the viral marketing campaign led fans to believe, the new single from indie rock band Arcade Fire debuted today (Sept. 9). The video, available at justareflektor.com, syncs together viewers' computer camera and smartphone, allowing people to bend light reflections and change the video's scenes. Read More »

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