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Victoria's Secret knows the youths love messaging apps. Instead of marketing on popular platforms like Snapchat or Kik, it made its own. The lingerie retailer has rolled out a mobile chat feature on it's shopping app, Pink, that lets shoppers participate in public message boards that have predetermined topics. Fashionista reports users can also customize their background colors and use branded emoticons. The big draw, however, is that the messenger will be rolling out exclusive content during the Victoria's Secret Fashion Show on Dec. 9. Read More »
Country Music Television is getting into the mobile app game. Today (Nov. 7), CMT announced that it will launch a TV Everywhere app to allow fans to stream entire seasons of their hit series, and even give sneak peaks of upcoming shows and episodes. Read More »
That doesn't mean it isn't coming out -- "V" is still due sometime this fall -- and it seems as though the Jonas Brothers are back on the media circuit. The "First Time" band gave an interview with Idolator today (Sept. 12), during which they explained the inspiration behind some of the record's more powerful songs and the usefulness of social media in marketing. Read More »
The long-awaited third studio album from pop megastar Lady Gaga, ARTPOP finally has a release date. On her official Facebook page early this morning, Gaga announced that ARTPOP and a mobile app to go along with the project will be released on Nov. 11. It will be available for preorder on Sept. 1. A single is set to precede the release of ARTPOP and drop Aug. 19. Read More »
