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The character of J. Jonah Jameson, the editor of the fictional Daily Bugle newspaper who vocally opposes Spider-Man, has yet to appear in Marc Webb's The Amazing Spider-Man film universe. He was not in the first movie, nor has he appeared (at least not obviously) in trailers or promotional material for The Amazing Spider-Man 2. Read More »
When some keen observers heard that B.J. Novak had a mystery role in Marc Webb's The Amazing Spider-Man 2, the popular guesses were Dr. Otto Octavius (aka Doctor Octopus/Doc Ock) or Alistair Smythe, the creator of the Spider-Slayers. We now know that Novak plays the latter character, but what we don't know is the scope to which he'll be involved in the series. Read More »
The Amazing Spider-Man 2 added yet another faux article to the long line of viral marketing content on the Daily Bugle Tumblr (seriously, how many is that now?), and this latest one is especially intriguing because it references a particularly nasty villain. Read More »
The Amazing Spider-Man 2 continues to promote itself through The Daily Bugle Tumblr page, the official viral marketing site for the Spidey sequel. In late November, the site posted a faux article about a bank robbery by someone that fit the description of the villain Shocker. On Saturday, the site posted another "story" to confirm that Shocker is a part of the Amazing Spider-Man universe. Read More »
The Amazing Spider-Man 2 continues to use viral marketing and social media as well as any movie in recent memory, specifically through The Daily Bugle Tumblr page that has posted multiple fake newspaper articles that reference various villains and other characters in the Spider-Man universe. The latest one on Tuesday references a bit of an obscure villain but an interesting one nonetheless. Read More »
Few movies in recent memory have used viral marketing and social media as well as The Amazing Spider-Man 2. From Marc Webb's daily Twitter photo updates from the set of the film to The Daily Bugle Tumblr page, the movie has done a great job at getting fans excited with nuggets of information and Easter Eggs. Some enterprising individual discovered another one that contains a countdown clock (aren't those always fun?). Read More »
The list of possible cameo appearances in The Amazing Spider-Man 2 and subsequent ASM movies continues to grow as a new viral marketing post makes reference to yet another Spider-Man villain. Read More »
