Tyra Banks Addresses New Beauty Cosmetics Line; STORi, New Hip-Pop Artist, Featured on Tyra's 'Bootyful' Single

America's Next Top Model host Tyra Banks held a digital press conference today, Oct. 6, to address her new Tyra Beauty cosmetics experience. Sitting in with Tyra was new hip-pop recording artist STORi, who is featured on Tyra's new single and promo anthem "Bootyful."

Last Friday, the promo was released on tyra.com and the world got to witness STORi annihilate her verse on the track. The hook encourages all women to "Work that hallway, like a runway!" Tyra's single is fierce, energetic and empowering. This is definitely a club banger.

During a Q&A session, Tyra and STORi interacted with writers and editors to answer questions about the new beauty line and single.

Q: What led you to the decision to collaborate with STORi on the song "Bootyful"?

Tyra: I wanted the line to have its own soundtrack. When we created this song, I was looking for three different artists, [rappers and singers] to record the track. Then STORi from Motown came to audition and she did the entire song. I was like, "She's killin' it! Oh, my God, that is the girl!" She's beautiful, she raps and she sings like an angel.

STORi: I was pumped about it. I thought it was super cool! It was a really nice collaborative effort.

Q: "Work that hallway, like a runway!" is a powerful line. What does it mean to you?

Tyra: It means taking life by the horns and going for it. Take every moment and milk it. Let's have fun at work. Don't save bold lashes and red lips for nighttime — do it in the day!

STORi: It's all about confidence. Everywhere we go, there's a hallway. There's a hallway at the office, at work, at school. No matter what walk of life you come from, just own every aspect of what you're wearing, your personality. Everything.

Q: What must-have item from your new line would you suggest for a makeup beginner?

Tyra: For people intimidated by makeup, I recommend, "Oops Liner." It has a felt tip on both sides. On the oops side there's an eyeliner corrector to clean eyeliner mistakes and also sharpen the wing tip of a cat eye.

Q: What is your personal favorite product in the line, and why?

Tyra: Smack My Fat Lash. Many years ago, a lot of magazines called me fat. I was fed up with it and told them all to kiss my fat ass. This product is in homage to that moment. Most mascaras lengthen or thicken. This one does both. The dual formula fuses blue volumizing on one side and black extension technologies on the other side.

Q: Who do you envision as your potential customer?

Tyra: It's important to me for everyone to be able to use my products. I created my line to be universal. The great thing about Tyra Beauty is that we have three pillars: Smize, TYover and IT Factory. TY glide technology features easy blendability. It can be used on any skin, old or young. My mom is 65 years old and it is important that she be able to use the products as well.

Q: STORi, is there any artist you would like to collaborate with?

STORi: "Everybody, but not just anybody, if that makes sense. I'm a fan of Miguel. I would love to collaborate with him.

Q: Tyra, who would you like to makeover?

Tyra: I would love to do Rihanna's makeup. I love her cupid's bow! Ariana Grande, Beyoncé. I would love that.

Q: What product does everyone need?

Tyra: The two-minute TYover Stick. Sculpt In a Stick contours under the cheekbone, and Light In a Stick is a highlighter that goes on the cheekbone. The highlighter attracts and reflects light. This gives you beautiful bone structure.

Tyra went on to explain the correct way to identify your cheekbones, for proper blush application: "Smiling makes your cheekbones pop up too much, and then you're left with Raggedy Anne cheeks. To get perfectly blushed cheeks, I make my "Oh Really Though" face. This is the face you make when your man told you he was going out with the boys but he was really at dinner with another woman. Oh really though?!"

Great beauty advice! To watch Tyra's new "Bootyful" single, go to tyra.com.